Our Story

Holland & Barrett International is one of the world’s leading health and wellness retailers and the largest in Europe, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products. With over 145 years of experience in the industry, our name is a familiar sight in almost every major city and town across the UK and is becoming increasingly more visible further afield, in markets such as the Netherlands, UAE and Hong Kong with many more across the world.

We believe in innovation not just for innovation’s sake, but in sourcing products to fulfil our customers’ health and wellbeing needs from the comfort of their Highstreet and online. In 2015, we set out our aim to become the UK’s largest Free From retailer with the launch of the largest Free From food range available in the UK and the country’s first ever Free From concept store –Holland & Barrett More.

Catering for the needs of the estimated 10 million of food allergy and intolerance sufferers in Britain, our proposition listed 600 Free From products at launch with the aim to go on to list 3,000 products, covering all the main Free From categories defined in legislation, from gluten and dairy free through to nut, egg and fish allergies.

H&B are committed in the long-term plan to leading the exciting and growing health & wellness market for customers, both in the UK and in our owned markets & franchise and wholesale partnerships across the world. This commitment has some key focus areas:

  • The health and wellness market is growing strongly and we want to provide and develop for customers the best ranges and value across vitamins & supplements, food, clean beauty and sports nutrition
  • Customer shopping habits are changing so we will continue to invest in the right shops, in the right places and in the right format to both retain loyal customers and attract customers new to our ranges and experience. The quality of our store colleagues and the expertise they offer to customers will always remain a critical differentiator for us
  • Further to this, we are committed to being leading omni-channel retailer, both in terms of online range & experience, as well as providing customers with leading home fulfilment and click & collect services
  • Underlying all of these customer commitments is being first to market with new ranges, service and experiences. Always having efficient operations and ways of working are therefore critical for us