Our Values: TIARA

There are five core values at the heart of our brand, the fundamental beliefs that can be found in everything we do. We call them TIARA for short and recommend that you get to know them. They’re going to be a part of everything you do too.

T – Teamwork

We have a supportive culture that encourages and rewards collaboration. We always aim to strike a healthy balance between individual and group goals whilst building a shared vision for our Company. We work together.

I – Integrity

We’re committed to observing the highest ethical standards, wherever we do business. We are always open, honest and transparent with our Colleagues, and with our products. We do the right thing – always.

A – Accountability

Every individual is responsible for the contribution they make to The Company, our Customers and the communities in which we live and operate. Our Colleagues are empowered to take personal ownership of their actions, to make decisions and meet the commitments they make. We do what we say we are going to do.

R - Respect

We strive to bring out the best in ourselves and each other by fostering understanding, mutual respect, open communication and advice. We listen to the needs of others at every level. We recognise the benefits of our differences.

A – Agility

Individually and collectively, we are always learning, questioning and challenging the status quo in our efforts to be the best we can. We embrace change and enable speed in everything we do.