Job Description

Digital Campaign Merchandiser

  • Division:
    UK&I
  • City:
    London
  • Job Type:
    Full Time
  • Number of Hours:
    37.5
  • Contract Type:
    Permanent
  • Closing Date:
    12 October 2025
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Digital Campaign Merchandiser (37313)

Our digital transformation isn't just a buzzword - it's real, it's rapid, and it's reshaping how we do business. With over £884 million in annual revenue and a 35% share of the UK's online health and wellness market, we're outpacing the sector's annual growth rate and building one of the most advanced digital ecosystems in retail. From AI-powered recommendations to mobile-first wellness journeys, we're not just keeping up - we're setting the pace.

It's all designed to help our customers take control of their health - on their phone, in their browser, or halfway through a scroll. And that's where you come in.

We're looking for someone to make sure our digital campaigns actually land - someone who knows how to turn strategy into clicks, and clicks into conversions.

The Role:

You'll be the person who picks the right products, gets them ready, and makes sure they show up in the right place at the right time. You'll work across teams, shape strategy, and use data to make smart decisions that drive performance.

What you'll actually be doing:

  • Choosing and prepping SKUs for digital campaigns - no guesswork, just smart selection.
  • Making sure campaigns convert: testing, tweaking, and optimising for margin and sell-through.
  • Building playbooks and best practices so we're not starting from scratch every time.
  • Owning the campaign SKU workstream and influencing the digital calendar.
  • Curating homepages and landing pages, setting ranking rules, and running A/B tests.
  • Spotting underperformers and making mid-campaign changes to fix them.
  • Keeping everything on track - data accuracy, stakeholder alignment, and timely delivery.

How We'll Know You're Crushing It:

  • Campaigns hit revenue and margin targets
  • Products sell fast and efficiently
  • Pages convert and carts fill up
  • SKUs are ready, accurate, and error-free
  • Stakeholders are happy and not chasing you for updates

 Location: We've got offices in Nuneaton (Head office) and London. You'll need to spend at least one of your office days a week in Nuneaton, but beyond that, we're flexible. We ask for two days a week in the office - and if you're based in London, that works. Plenty of the team operate from there and move between the two when needed.

The Person:

What you'll bring:

  • You know your way around e-commerce merchandising - assortment, ranking, price ladders, all that good stuff.
  • You're comfortable with CMS/PIM tools and analytics platforms like GA, Looker, or Power BI.
  • You can turn data into decisions and spreadsheets into strategy.
  • You've built assortments for promos or seasonal events - and made them work.
  • You're organised, collaborative, and not afraid to test, learn, and iterate.

Let's be honest - no one applies for a job just for the mission. You want to know what's in it for you. Here's a taste:

  • The salary's competitive - we'll talk numbers early
  • 25% off everything at H&B - even the fancy supplements.
  • Pension contributions - because future-you deserves a break.
  • Perks from other retailers - discounts, advice, and savings from brands you actually use.
  • And more - we won't list every perk, but it's more than just free fruit and a ping-pong table.

#LI-DA2

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s). 

 


 
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Location
London Hub
7-10 Chandos Street, London, United Kingdom, W1G 9DQ
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