At Holland & Barrett, we're building a more connected, performance-driven approach to influencer and creator marketing, and this is a newly created role at the heart of that transformation.

You'll sit right at the intersection of Brand and Digital, turning great creator content into real commercial impact. This means working across influencer, paid social and affiliate to ensure the right content reaches the right audiences — and delivers measurable results.

If you're excited by the opportunity to shape how influencer content drives performance at scale, this is your chance to make a real impact.

Location & working arrangement

Nuneaton, UK
Full-time
We offer hybrid working, with an expectation that you'll be present at our Nuneaton office for a minimum of 2 days per week. 

• Connect Brand, Influencer, Social and Digital teams, turning creator strategy into measurable performance
• Lead how influencer and creator content is activated across paid, affiliate and owned channels
• Identify and brief performance-led creators aligned to trading priorities and key SKUs
• Work with Digital and paid media teams to amplify high-performing content and optimise spend
• Partner with affiliate and TikTok Shop teams to scale creator-led revenue opportunities
• Analyse performance data to continuously improve creator selection, content and investment decisions
• Maximise the value of creator content by driving reuse across PDP, CRM and other owned channels
• Help shape a more connected, full-funnel influencer ecosystem across brand and performance

• Experience in performance marketing, paid social or affiliate marketing within a retail or consumer brand , from within inhouse or agency
• Exposure to influencer marketing and creator-led campaigns
• A strong understanding of how content drives conversion and commercial outcomes
• Experience working with creator monetisation platforms (e.g. TikTok Shop, affiliate networks)
• Confidence working cross-functionally across Brand, Social and Digital teams
• A data-led mindset, with the ability to translate performance into clear actions
• Strong attention to detail and ability to manage multiple priorities

Our Benefits for this role include, but not limited to:

• 33 days holiday (including bank holidays), with the option to purchase more
• 24/7 Virtual GP access
• Private medical insurance – single cover (after 12 months' service)
• Annual free at-home health testing kit (after 6 months' service)
• Employee Assistance Programme and Mental Health First Aiders
• Workplace pension with employer contribution
• Life assurance (2x salary, after 6 months' service)
• £50 colleague product allowance on Holland & Barrett products (after 6 months' service)
• 25% colleague discount, plus free delivery on online orders
• Access to cashback, discounts and Wellhub membership
• Cycle to Work scheme

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. 

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).   #LI-HYBRID #LI-JK2