At Holland & Barrett, we're here to make health and wellness a way of life for everyone. As a Lead Analyst, you'll help shape how we use data to improve digital experiences for millions of customers.

Joining our Omnichannel Analytics team, you'll lead insight across web, app and omnichannel journeys—helping teams make better decisions, faster. This is a role where your work directly improves how people discover, choose and engage with their wellness.

Location & working arrangement

London, UK – Full-time
We offer hybrid working, with occasional presence at our London office (typically 2 days per week for collaboration and team connection).

• Lead analytics across key digital journeys, products and initiatives
• Partner with Product, UX, Marketing and Digital Trading teams to shape data-led decisions
• Analyse customer behaviour, conversion and engagement using advanced SQL
• Build dashboards that bring clarity to performance, trends and opportunities
• Support experimentation, including A/B test design and analysis
• Lead deep-dive investigations to uncover insights and drive improvements
• Ensure consistency and quality in metrics, definitions and reporting
• Collaborate with BI, Data Engineering and analytics teams to deliver end-to-end solutions
• Mentor and support other analysts, helping grow team capability

• Strong experience in digital or product analytics, ideally within ecommerce or customer-facing platforms
• Advanced SQL skills and confidence working with large, complex datasets
• Deep understanding of digital metrics, customer journeys and experimentation
• Ability to partner with senior stakeholders and translate business needs into insight
• Experience owning analysis from problem definition through to recommendation
• Clear and confident communication, making data accessible to different audiences
• A collaborative mindset, with experience working across cross-functional teams
• Passion for developing others through coaching or mentorship
• A degree in a quantitative field or equivalent experience

Call to action

If you're excited by using data to shape meaningful digital experiences—and want to make a real impact at scale—we'd love to hear from you. Apply today and help us build better journeys for every body.

• 33 days holiday (including bank holidays), plus holiday purchase scheme
• Private medical insurance (single cover)
• 24/7 Virtual GP access and annual at-home health testing kit
• Employee Assistance Programme and Mental Health First Aiders
• Workplace pension with 5% employer contribution
• Life assurance (2x salary)
• Annual bonus (subject to company and individual performance) up to 10%
• £50 colleague product allowance (after 6 months)
• 25% colleague discount, plus free delivery online
• Access to cashback and retailer discounts
• Free Wellhub membership with access to gyms, studios and wellbeing apps
• Cycle to Work scheme

For over 150 years, we've been trusted to support people on their wellness journeys. Today, we're one of Europe's leading health and wellness retailers, combining expert advice, high-quality products and digital innovation to help people live healthier, happier lives.

We're on a mission to become the world's most trusted wellness partner—supporting over 100 million people globally.

Inclusion & accessibility statement

We're committed to creating a workplace where everyone feels they belong. We welcome applications from people of all backgrounds, experiences and perspectives.

If you need any adjustments or support during the recruitment process, please let us know—we're here to help you show up as your best self.

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