Holland & Barrett is transforming fast - and digital is at the heart of it. With scale, ambition, and a growing share of the UK's online wellness market, we're building a smarter, more connected business.

Now we're launching our affiliate marketing programme from scratch - and we need someone who can own it, grow it, and make it perform.

We're looking for someone who's done this before - someone who knows how to turn affiliate marketing into a serious revenue stream. You'll be the architect, the operator, and the face of affiliates at Holland & Barrett. If you want a blank canvas and the backing to do it right, this is it.

What you'll actually be doing

• Building the whole thing - strategy, structure, roadmap, and tech. You'll choose the networks, set the targets, and define what good looks like.
• Partnering with the right people - wellness, health, lifestyle affiliates who actually move the needle. You'll recruit, negotiate, and nurture.
• Driving performance - setting commercial goals, tracking ROI, and optimising campaigns to deliver incremental revenue.
• Collaborating across Digital - Paid Media, SEO, CRM, Trading, Brand, Finance - you'll make sure affiliates are part of the bigger growth picture.
• Innovating - testing new models, exploring automation, and scaling internationally. You'll bring fresh thinking and make it stick.
• Getting TikTok Shop working for affiliates - finding the right creators, building smart partnerships, and making sure the numbers stack up.
• Making sure affiliate content actually gets seen - optimising listings, partner pages, and product links so they show up, get clicked, and convert.

How we know you're nailing it

• Affiliate revenue is growing - and not just vanity growth, but profitable, incremental sales.
• ROI is strong, and partners are delivering real value.
• The programme is scalable, structured, and integrated across markets and categories.
• Reporting is tight, payments are accurate, and stakeholders aren't chasing you for updates.
• You're seen as the go-to person for affiliates - internally and externally.

Location: We've got offices in Nuneaton (Head office) and London. You'll need to spend at least one of your office days a week in Nuneaton, but beyond that, we're flexible. We ask for two days a week in the office - and if you're based in London, that works. Plenty of the team operate from there and move between the two when needed.

What you need

• You've built and scaled programmes before - not just managed someone else's.
• You know your way around networks, publishers, influencers, and tech platforms.
• You're commercially sharp - you can negotiate deals and build commission models that work.
• You're data-driven, strategic, and know how to influence senior stakeholders.
• You're organised, entrepreneurial, and ready to own a function.

Let's be honest - no one applies for a job just for the mission. You want to know what's in it for you. Here's a taste:

• The salary's competitive - we'll talk numbers early
• 25% off everything at H&B - even the fancy supplements.
• Pension contributions - because future-you deserves a break.
• Perks from other retailers - discounts, advice, and savings from brands you actually use.
• And more - we won't list every perk, but it's more than just free fruit and an office pool table

#LI-DA2

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).