Location: Hybrid – 2 days in Nuneaton (Mon–Tue)
Department: Marketing
Reports to: Growth Manager / CRM Commercial Campaign Manager

At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.

• Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.

• Bring campaigns to life with personalisation and segmentation powered by CDP integrations.

• Partner with design, loyalty, data and content teams to deliver customer-first communications.

• Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.

• Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.

• Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.

• Proven experience in CRM or retention marketing.

• Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.

• Skilled in dynamic content, journey QA, and campaign troubleshooting.

• Strong analytical mindset with the ability to turn insights into action.

• Organised, proactive, and a natural collaborator with a passion for customer engagement.

Our Benefits for this role include, but not limited to:

• H&B Employee Discount - 25%
• Pension company contribution
• Exclusive benefits, free advice and savings from a range of retailers and providers
• And many more!

We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. 

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).