Senior Digital Campaign Exec
- Division:UK&I
- City:London
- Job Type:Full Time
- Number of Hours:37.5
- Contract Type:Permanent
- Closing Date:12 October 2025
Senior Digital Campaign Exec (37312)
Wellness is booming. So is our digital team.
We're building one of the most advanced digital ecosystems in retail - AI-powered recommendations, virtual consultations, and a mobile-first wellness app that tracks biological age. With £880m+ in annual revenue and a 35% share of the UK's online health and wellness market, we're not just keeping up - we're setting the pace.
It's all designed to help people take control of their health - on their phone, in their browser, or halfway through a scroll. And that's where you come in.
We're looking for someone to help bring our digital campaigns to life. Someone who's organised, collaborative, and knows how to keep things moving. You'll be the glue between teams, making sure our campaigns are set up right, run smoothly, and actually reach the people they're meant for.
What You'll Actually Be Doing:
- Supporting the Digital Campaign Manager in planning and delivering campaigns across our website and app. Think seasonal pushes, mega events, super brand days, and category-led promotions that actually drive traffic, shift product, and get noticed.
- Setting up campaigns, checking content accuracy, and solving problems before they become problems.
- Keeping the digital activity calendar up to date and briefing creative requirements to the studio.
- Monitoring campaign performance, spotting issues, and suggesting smart fixes.
- Updating content across homepages, landing pages, and product listing pages.
- Using analytics tools to track KPIs and sharing insights with the team.
- Acting as the link between campaign managers, senior leaders, and wider teams to keep everything on track.
How We'll Know You're Crushing It:
- Campaigns go live on time, with no errors.
- Pages convert, bounce rates drop, and sales go up.
- Stakeholders are aligned and not chasing you for updates.
- You spot issues early and help fix them fast.
- You bring ideas to the table - not just tasks.
Location: We've got offices in Nuneaton and London, and the digital team moves between both. You'll need to spend at least one day a week in Nuneaton (that's HQ), but beyond that, we're flexible. We ask for two days a week in the office, and the rest is up to you - home, coffee shop, wherever you get stuff done. If you're based in London, you won't be the only one hopping between the two.
What You'll Bring:
- A solid understanding of how digital campaigns work in e-commerce or retail.
- Experience using CMS and merchandising tools to update content.
- Familiarity with promotional mechanics, trading cycles, and analytics platforms like GA or Content Square.
- A basic grasp of UX and testing principles.
- Strong organisational skills and attention to detail.
- Confidence working with data and turning insights into action.
- Clear communication and a collaborative mindset.
- Practical experience delivering digital campaigns and working with stakeholders.
Let's be honest - no one applies for a job just for the mission. You want to know what's in it for you. Here's a taste:
- The salary's competitive - we'll talk numbers early
- 25% off everything at H&B - even the fancy supplements.
- Pension contributions - because future-you deserves a break.
- Perks from other retailers - discounts, advice, and savings from brands you actually use.
- And more - we won't list every perk, but it's more than just free fruit and a ping-pong table.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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